Snowshoe Mountain
Ryan Krofcheck is a seasoned professional in digital marketing and communications with extensive experience at Snowshoe Mountain as a CRM and Email Specialist and Digital Marketing Specialist. Responsibilities include designing and deploying emails, employing audience segmentation using a Customer Data Platform, and managing various aspects of digital marketing. Additionally, Krofcheck is a co-host on Allegheny Mountain Radio and serves as Marketing Director for the Pocahontas County Opera House Foundation. As a founding member of the band Fletcher's Grove, Krofcheck merges musical talent with management and songwriting expertise. Previous roles include teaching, multimedia consulting, and various volunteer positions, complemented by a Bachelor of Science in Journalism from West Virginia University.
Snowshoe Mountain
RESORT OVERVIEW, CULTURE AND VISION Snowshoe is the premier destination for Mid-Atlantic and Southeast skiers, snowboarders and winter enthusiasts. We offer 251 acres of skiable terrain, 1500 vertical feet, 60 trails and the best snow around. Our three ski areas include the Snowshoe Basin, Western Territory and Silver Creek. Enjoy our world class events, cool mountain temperatures, beautiful vistas and 11,000 acres of unspoiled wilderness. The Principles Guiding Our Daily Actions and Behaviors Our six organizational values describe our shared beliefs…what’s important to us as an organization; how we want to treat each other and our guests. Guest Driven – Service, Passion, Fun Unified Team – Cooperative, Fun and Unsiloed Integrity Always – Do the Right Thing Down-Home Hospitality – Warm, Friendly, Sincere Epic Experiences – Wild, Memorable, Unexpected Delight Stewardship – Environment, Financial, Safety Snowshoe Strategic Areas of Focus Focus on Guest Valued Experience Being a Trusted Resort Partner Best Place to Work in West Virginia Our Challenge To consistently offer exceptional service to create a higher percentage of advocates out of our first time guests. Culture: Snowshoe is made up of a team of GUIDES providing extraordinary mountain experiences. We are a Guest Driven Unified Team who acts with Integrity Always. We provide Epic Experiences to our guests while acting as Stewards of our environment, a safe workplace and our financial responsibilities to our shareholders. Vision: Snowshoe Mountain will be known as one of the top mountain destinations in the East, the best place to work in West Virginia, and a trusted resort partner.