Adam Lazzara

Adam Lazzara, Vice President of Solution Engineering, joins SOCi with 15+ years of sales and solutions experience supporting digital marketing and SaaS companies in the social media space. Adam has spent nearly 12 of those years as a leader or member of the solutions engineering team, guiding enterprise brands towards the leading marketing technology solutions returning value. Prior to SOCi, Adam served as a Director of Solution Consulting for Sprout Social where he built a global solutions consulting organization that helped Sprout Social go public in 2019. Adam’s passion is identifying clients’ needs and recommending the right marketing technology solutions for their organization as well as developing and mentoring diverse, high-performing pre-sales teams.