María Mercedes Montoya Amell

Maria Mercedes Montoya Amell is the current External Communications Manager at Socya. María has held this position for 8 years and 5 months. Prior to their current role, they were the Gerente de Comunicaciones y Mercadeo at Socya and a Profesional Universitaria. In these positions, they were responsible for directing external communication strategies that positioned the company's image, advising and ensuring proper use of the brand in different institutional channels, accompanying and advising the institutional reputation strategy, and generating strategies that strengthened relationships with current customers. Some of their notable accomplishments include positioning the brand through digital channels and leading the construction, internal and external socialization, and visibility of Socya's superior purpose in 2018.

From 2014-2017, they were the Comunicadora del Sistema de Gestión Ambiental-SIGAM- at Socya. In this role, they were responsible for leading the SIGAM's comunication process, coordinating the content and logistics of the 12 Interinstitutional Committees of SIGAM, and programming academic activities and events. One of their key accomplishments during this time was overseeing the development of SIGAM's memory and reports.

From 2017-2018, they served as an Asesora en Comunicaciones Internas at Indeportes Antioquia for 11 months. In this role, they were responsible for advising on internal communication strategies and facilitating communication between departments.

From 2018-2019, they served as the Jefe de la Oficina Asesora de Comunicaciones at Instituto para el Desarrollo de Antioquia-IDEA-. In this role, they were responsible for leading the communications office, advising on communication strategies, coordinating media relations, and overseeing the production of publications.

María Mercedes Montoya Amell holds an Specialist degree in Strategic Marketing Management from Universidad Autónoma Latinoamericana (2011-2012), a degree in Communication and Corporate Relations from Universidad de Medellín (2009-2010), and a degree in Education from Universidad Escuela de Administración y Finanzas y Tecnologías (2005-2006).

The team that María Mercedes Montoya Amell works with is the External Communications team.