Holly Walker is a seasoned marketing professional with extensive experience in product and trade marketing across various industries. Currently serving as Marketing Manager and Trade Marketing Manager at SodaStream International, Ltd. since June 2020, Holly has previously excelled in positions such as Senior Category Manager and Product Manager at Smash Enterprises, and Senior Product Manager at Hallmark Cards. Holly's expertise includes managing extensive product portfolios, developing marketing plans, conducting market research, and enhancing product viability through detailed profit and loss analyses. With a successful track record of introducing over 280 SKUs to the market and reinforcing brand strength through innovative promotions, Holly demonstrates a strong commitment to driving sales growth and optimizing category performance. Holly holds a Bachelor's Degree in Business & Commerce Marketing from Monash University.
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