Lars Nielsen

Business Development Manager at SOFT PLAY

Lars Nielsen has a diverse work experience in the entertainment and tourism industry. Lars currently works at Soft Play as a Business Development Manager. Prior to that, Lars was a Member of the IAAPA EMEA M&S Committee at the International Association of Amusement Parks and Attractions (IAAPA). Lars also owned and managed AttractionBiz, a company that provided services in digital marketing, e-commerce, and strategic planning for the leisure industry.

Lars also worked as a Themed Attraction Manager at MK Themed Attractions and as a Member of the IAAPA EMEA Educational Committee. Lars gained experience as a Guest Speaker at the Copenhagen Business School and as a Chief Advisor at Tourlex, where they established and launched a Knowledge and Competency Centre for digital tourism.

Lars also worked as a Business Developer at Combine - Reklame- og digitalbureau and as a Project Manager for Concept and Technology Development at VisitNordsjælland. Additionally, they served as an E-Business Manager at Wonderful Copenhagen, where they focused on the commercial development of their online platform and the implementation of a central SEO, SEM, and tracking strategy.

Lars Nielsen's education history shows that they attended Copenhagen Business School from 2003 to 2005, where they pursued a Graduate Diploma in Business Administration but did not complete the program. Prior to that, from 2001 to 2003, they studied at the University of Copenhagen, specifically in the Department of Computer Science.

Before pursuing higher education, Lars underwent Sergeant training at the Royal Danish Defence from 1998 to 2000. Their secondary education took place at Høje Taastrup Amtsgymnasium from 1994 to 1998. Finally, Lars attended Sankt Birgitta Skole from 1988 to 1994 for their primary education.

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Timeline

  • Business Development Manager

    August 1, 2021 - present

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