Geoff Ogrin

Geoff Ogrin is an experienced professional in data activation and analytics with a strong background in various roles spanning over a decade. Currently serving as Senior Director of Data Activation at Softcrylic since May 2019, Geoff has held multiple titles within the company including Director of Data Activation and Senior Consultant. Previously, at Equifax from October 2015 to May 2019, Geoff served as Director of Data and Analytic Platforms and Director of Digital Media Marketing Analytics. Earlier experience includes roles as Sr. Business Systems Analyst at Turner Broadcasting System and Analyst at Moxie, as well as product and web analytics roles at Benchmark Brands. Geoff began a career in ecommerce management at Charleston Dept. Store and has expertise in web analytics, vendor management, and data processing, supported by a Bachelor of Science in Agri-business Management and Rural Development from West Virginia University.