Tommaso Di Stefano

Growth Marketer at Softr

Tommaso Di Stefano is a growth marketer who is currently employed at Softr. Prior to this, they were the organic growth manager at factory14 where they oversaw SEO and conversion rate optimization for 14 different brands. Tommaso was also responsible for building the team from scratch, improving the D2C Conversion Rate by 60%, and scaling new marketing channels that generated an ROI of over 5 times. Seeing Factory14 grow from 50 to over 100 people in a few months was an amazing experience for him. However, when the company was acquired by Razor Group, they decided to move on to a new challenge.

Before working at factory14, Di Stefano was the co-founder of Actif, a company that improves older people's health through digital activities. Tommaso and their team received awards from Bayer, Vodafone, Casa do Impacto, and other amazing companies.

Di Stefano is currently the head of growth and marketing at Bella & Bona.

Tommaso Di Stefano has a certification from the CXL Institute in SEO driven editorial calendar, Fundamentals of persuasive websites, Applied AI for marketers, and Applied neuromarketing. Tommaso also has a certification from Eazl.co in Growth Hacking Masterclass 2018 and from MIUR in Instructor for the Italian Ministry of Education. Finally, they have a certification from the CXL Institute in Data Studio masterclass.

Tommaso Di Stefano reports to Mario Araujo, Head of Growth. They are on a team with Mariam Ispiryan - Content Marketer, Narek Bayadyan - Content / Social Manager.


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