Laurent Sass is a seasoned professional in the fields of software architecture, marketing automation, and user experience (UX) adaptation. With a career spanning over two decades, Laurent currently serves as a Senior Architect at Sogeti since January 2022, following a role as the West Regional Manager at Nova Technology and various leadership positions at Niji and RedFakir. Laurent founded Sillage, which developed the RedFakir solution, aimed at personalizing UX, though the company faced financial challenges in 2019. A strong background in project management and software development is complemented by experience in establishing marketing automation practices at WAISSO and Alten SIR. Laurent holds a Bac +5 degree in Computer Engineering from the Conservatoire National des Arts et Métiers and possesses expertise in cloud services, artificial intelligence, and operational strategy.