Alexandra O'Hare

Alexandra O'Hare is a Programmatic Specialist at Sokal. Alexandra has been with the company since November 2017, and in their current role, they manage and monitors a monthly budget of approximately $215,000 for 35 clients. In their previous role as Senior Paid Search Specialist, they oversaw the day-to-day operations for the Paid Search team, including hosting bi-weekly team meetings, executing group projects, and providing guidance and feedback to team members.

Alexandra is known for their ability to optimize interdepartmental team collaboration in order to maximize customer satisfaction, job efficiency, and profitability. Alexandra has successfully executed experiments to optimize ad performance that have become implemented across accounts, such as increasing average impressions by 30% and average clicks by 16%. Alexandra is also the main point of contact between Sokal and Kia Shift Digital Partners, and they are responsible for communicating program policies and restrictions, compiling formatted reports, and representing the digital teams at Sokal on bi-weekly status calls.

Alexandra O'Hare has a Bachelor of Business Administration from North Carolina State University and a degree in Fashion Marketing from Università Cattolica del Sacro Cuore. Alexandra also has certifications from Google in Google Ads Measurement, Google Ads Video, Google Analytics, Google Shopping Ads, and Microsoft Ads. Additionally, they are certified in Qualtrics.

Their manager is Michaela Mundorf, Director of Digital & Strategic Marketing. They work with Matt Williams - Programmatic Specialist, Kelly Knowles - Programmatic Specialist, and Langston Harris - Programmatic Specialist.