Shannon Barbour

Shannon Barbour is a senior media strategist at Sokal. Shannon has over 25 years of experience in advertising and marketing, specializing in television and digital marketing, as well as automotive marketing.

Shannon started their career in 1993 as an AE at Cable One, before moving to Spectrum Reach in 1999. There, they quickly rose through the ranks, becoming a specialist in both television and digital marketing, as well as automotive marketing. Shannon worked with some of the biggest names in the industry, including Sokal Media Group, Capital Automotive Group, Southern States Auto Group, Deacon Jones Auto Group, University Ford, University Kia, Myrtle Beach Chevrolet Cadillac, JT's Kia, Tropical Smoothie Cafe, and PNC Arena.

In 2018, they joined Sokal as a senior media strategist. In this role, they are responsible for developing and executing marketing plans for clients across a variety of industries.

Shannon Barbour completed a Bachelor of Science in Marketing and Communication from PennWest Clarion.

Shannon Barbour reports to Collette Elgin, Director of Account Services. Shannon Barbour works with Michael Sawyer - Account Coordinator, Chelsy Hill - Account Director, and Audrey Mattison - Account Coordinator.