Purva Savale

Purva Savale has experience working as a Senior Business Analyst at Merkle Sokrati, where they optimized campaigns across lower funnels for web and app to drive transactions/subscriptions. They also performed regular creative & competitive analysis and created strategic monthly plans to drive better performance. Prior to this, Purva was an Associate Business Analyst who prepared reports, analyzed marketing campaign performance, and worked with various ad platforms. Additionally, they were actively involved in marketing and content creation roles at Entrepreneurship Development Cell and gained internship experience at Walter AG and TE Connectivity. They pursued education at Vishwakarma Institute of Information Technology and Fergusson College.