Monica del Rio

Monica del Rio is currently working as a Strategy Director at Something™, where Monica develops global brand narratives and long-term omnichannel go-to-market campaigns for clients. Prior to this, Monica held positions at VIRTUE Worldwide as a Brand Strategy Director in Northern Europe and as an Associate Strategy Director in North America, working on various consumer campaigns and communication strategies. Monica has also worked as a Strategist at Bombay, where Monica delivered brand positioning projects, and at Ogilvy & Mather México as a Junior Strategist. Monica holds a Bachelor's degree in Industrial Design from Tecnológico de Monterrey and a postgraduate degree in Graphic and Structural Packaging Design from Elisava Barcelona School of Design and Engineering.