Fernando Lucero Diaz de Arcaya

Fernando Lucero Diaz de Arcaya is an accomplished professional with extensive experience in product growth and commercial leadership. Currently serving as the Engagement Lead at MACH since April 2022, Fernando focuses on product growth initiatives. Previously, a Jefe Comercial at Walmart Chile and a Product Manager for Tarjeta Lider BCI at Servicios Financieros - Lider BCI, responsibilities included developing and implementing marketing campaigns to enhance customer engagement and product utilization. Earlier roles included a Sales Marketing Internship at Procter & Gamble and a Multichannel Marketing Planner internship at GSK. Fernando's educational background encompasses a degree in Commercial Engineering from Universidad de Chile and advanced courses in growth leadership, monetization, and digital transformation from Reforge and Universidad Adolfo Ibáñez.