Diana Teixeira Pinto

Digital Mall Marketing Director at Sonae Sierra

Diana Teixeira Pinto serves as the Digital Mall Marketing Director at Sonae Sierra, where responsibilities include defining the digital consumer strategy for shopping centers and leading an omnichannel value proposition since February 2024. Diana has also been a Guest Speaker at Nova School of Business and Economics, contributing to communication skills seminars for the Lisbon MBA. Previously, Diana held a significant role as Director of Marketing, E-Commerce & Customer Relation at MO - Sonae Fashion from January 2019 to March 2024, where key duties involved shaping the global marketing and digital strategy, managing e-commerce P&L, and overseeing a large team. Earlier positions include Head of Marketing & Visual Merchandising at MO - Sonae Fashion and Head of Marketing at BERG Outdoor, alongside roles in innovation management at Sonae Corporate Center and financial services management at Banco Português de Fomento. Diana's educational background includes advanced programs from Harvard Business School and INSEAD, as well as multiple relevant degrees in business, finance, and fashion management.

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