Tash Keuneman

Head of Design at Sonder

Tash Keuneman has a diverse work experience in various design roles. Starting in 2011 as a Digital Producer and Studio Manager, Tash worked as a commercial photographer, gaining skills in customer research. In 2012, they joined Atlassian as a UX Designer and contributed to the launch of data-backed company-wide personas and validated pricing models. From 2015 to 2016, at Tinybeans, Tash served as a UX Designer, creating an ideal vision for the company, launching Tinybeans Premium, and introducing a design system. They then worked at Velvet Onion & Friends as a UX Designer in 2016 before joining Domain as a UX Designer, leading the design for AllHomes' website and mobile apps. At NABERS in 2017, Tash focused on waste reduction solutions, utilizing design thinking to validate assumptions. They also worked at CSIRO's Data61 in the same year, leading the design for an open-source data search engine. In 2018, Tash joined Intuit as a Senior Interaction Designer, launching a tax center for small business owners and later becoming the Global Expansion and Rest of World Design Leader. In their role, Tash led the launch of QuickBooks in new markets and refreshed the playbook on how to win. At Shippit from 2020 to 2021, Tash served as the Head Of Design, maturing and growing the design team and instilling a culture of customer empathy. Finally, in 2023, Tash joined Sonder as the Head of Design.

Tash Keuneman pursued their education in a disciplined manner. In 2005, they attended Charles Sturt University and completed their degree in Journalism in 2007. However, no specific field of study is mentioned for this degree. After a brief break, they returned to academics in 2016, enrolling at UNSW for a Post Graduate Diploma in Fine Arts. Tash specialized in the field of Interactive Art and Data Visualisation, and graduated in 2018.

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