Director, Performance Marketing

SonderMind is a VC-backed digital health company redesigning behavioral health through covered and timely access, increased utilization, and data-validated quality outcomes. We are a team of Explorers, Builders, and Change Makers democratizing the complicated world of behavioral healthcare for therapists and clients alike.

How you'll make an impact

SonderMind is seeking a Performance Marketing Director to develop campaign strategy and performance marketing tactics to support advertising, brand growth, and awareness across all content-led paid channels.

As the Director of Performance Marketing, you will develop and scale the performance marketing strategy to help achieve SonderMind’s business goals, test to find the best ways to drive engagement, and deliver growth across channels. You will work with a team that develops, manages, and executes marketing campaigns that acquire, nurture and retain clients. This role oversees a key marketing function and requires a strong leader with previous experience managing a team and external vendors.

What you'll do

• Help define the vision, build, and lead the Performance Marketing function for SonderMind
• Help drive and execute brand, acquisition and retention campaign strategies and identify best practices for acquiring and retaining customers through a variety of digital channels, such as search, paid social, TV/OTT, display, and email.
• Ensure consumers are shown targeted content at each stage of the funnel by bridging data, trends, and creative into performance driving content.
• Own cross-channel campaigns and performance to drive and optimize customer acquisition and retention against sales and growth KPIs across Display, Programmatic, Social, Affiliate, SEM, OTT, OOH.
• Establish and continue to evaluate and scale best practices, KPIs, and metrics
• Continually optimize each stage of the funnel and pipeline to increase conversion and/or leads
• Oversee all email execution and campaign performance
• Proactively improve overall campaign processes and identify new opportunities to test, measure, and scale new channels, working closely with the Finance and Analytics teams, to spend scaling tests to identify what works best
• Stay current on marketing, media, technology, and industry trends and requirements to continue to innovate and find ways to drive improvement and optimization of campaigns and programs
• Work with the E-commerce, CRM, and Digital Product teams to A/B test landing pages targeted at prospective customer segments and cohorts.

What you'll bring with you

Key Competencies

• Balancing Stakeholders :deep experience collaborating with cross-functional teams inclusive of Brand, Creative, and Marketing Analytics
• Communication & Interpersonal : exceptional written and communication skills with the ability to speak effectively to senior leadership and internal/external stakeholders
• Effective Coach: proven in-house leadership abilities, capable of managing a team of internal and external contributors
• Data Literacy: ability to think analytically with a data-driven approach
• Drive for Results: action-oriented with the capability to manage and prioritize deadlines and requests
• Subject Matter Expertise: forward-thinking performance marketing strategist, up to speed on the latest trends in the industry

Required Experience

• Minimum 5-7+ years of hands-on experience in growth marketing, acquisition/performance marketing, or account-based marketing campaigns for D2C service-related companies.
• Experience within a high-growth organization, ideally coming from a company selling highly considered services in a DTC environment
• Direct experience scaling digital performance and impact through successful and innovative approaches
• Proven ability to build programs from scratch
• Strategic thinker with demonstrated ability to partner across an organization
• Tech-savvy and up to date on all marketing and digital tools, platforms, and best practices
• Experience owning sophisticated reporting and KPI dashboards throughout the marketing funnel
• Strong working knowledge to confidently lead technical conversations that include ad servers, tagging, conversion tracking, and audience segmentation
• Evangelist of test and learn mentality
• Ability to solve ambiguous/open-ended business challenges and act as an advocate for change

What we value

• Transparency: We say what we mean and mean what we say
• Bucketworthiness: We can be relied upon to not let our bucket leak
• Ownership: We take initiative to act before being asked
• Courage: We move fast, take calculated risks and (sometimes) fail
• Empathy: We treat others with respect and assume their best intentions
• Passion: We loosely hold strong opinions, debate and then commit forcefully

Our Benefits

The anticipated salary range for this role is $132,000- $150,000. This role is eligible to participate in our equity incentive and variable bonus plan. Actual compensation is based commensurate with qualifications and experience.

As a leader in redesigning behavioral health, we are walking the walk with our employee benefits. We want the experience of working at SonderMind to accelerate people’s careers and enrich their lives, so we focus on meeting SonderMinders wherever they are and supporting them in all facets of their life and work.

Our benefits include

• A commitment to fostering flexible hybrid work
• A flexible PTO policy with a minimum of three weeks off
• Therapy coverage benefits to ensure our employees have access to the care they need
• Competitive Medical, Dental, and Vision coverage with plans to meet every need, including HSA and FSA options
• Eight (8) paid company holidays and a company shut-down during the last week of the year
• Employer-paid disability & AD&D to cover life's unexpected events. Not only that, we also cover the difference in salary for up to eight (8) weeks of short-term disability leave
• Eight weeks of paid Parental Leave (if the parent also qualifies for STD, this benefit is in addition)
• 401K retirement plan with 100% matching on up to 4% of base salary

Mental wellness impacts people of every community. At SonderMind, building and supporting a diverse workforce is foundational to our goal to redesign behavioral healthcare to be more approachable and accessible. SonderMind is a committed equal opportunity employer and provides a workplace that will not tolerate discrimination or harassment on the basis of race, religion, national origin, gender identity or expression, sexual orientation, age, marital, veteran, or disability status.

Vaccination Policy: SonderMind requires all employees to be up to date with their COVID vaccination before entering our office space, the SonderMind Studio, or attending in-person meetings or events (including both indoor and outdoor).