Tina Patel

Tina Patel has a strong background in analytics and optimization. Tina is currently working at Sony Interactive Entertainment as a Manager, Analytics and Optimization since June 2022. Prior to this role, they worked as a Senior Global Optimization Program Manager at Sony Interactive Entertainment from January 2020 until June 2022.

Tina also worked as a Digital Analytics Consultant at Sony Interactive Entertainment Europe from January 2017 to January 2020. Tina gained experience as a Web Analytics Consultant at The White Company from October 2016 to January 2017.

Earlier in their career, Tina worked at Rank Group as a Senior Digital Optimization and Personalization Manager from August 2012 to September 2016. Tina also held the position of Senior Product Performance Analyst at The Digital Property Group from February 2011 to July 2012.

Before that, Tina worked as a Customer Insights and Analysis Manager at Businesslink.gov (Serco) from September 2008 to February 2011. Tina also worked as an Online Reporting Manager at Orange Business Services from August 2007 to May 2008.

Tina started their career at Sony Computer Entertainment Europe as a Portal and Email Team Lead from June 2006 to July 2007. Tina also gained experience as a Project Manager at Haymarket in 2006 and as a Web Producer - B2B at Incisive Media from 2005 to 2006. Overall, Tina has a diverse work experience in analytics, optimization, and digital consulting across various industries.

Tina Patel obtained their Bachelor's degree in Multimedia from Middlesex University, where they studied from 1999 to 2002.