Mat Anderson

Mat Anderson currently serves as the VP of Marketing & Label Strategy at Sony Music Entertainment, focusing on strategic leadership for DSP strategy, artist marketing, digital marketing, radio promotion, and creative services for over 30 artists and distributed labels. Prior to this role, Mat led the Commercial Partnerships team for Sony's Provident Label Group, managing key DSP relationships and release planning. Previous experience includes positions as VP of Marketing & Creative at Pro Stage Gear / Pedaltrain and VP of Business Development and Branding at Ribbow Media Group, along with a role as Digital Creative Manager at Sony Music Entertainment.