Micheline Medina

Micheline Medina is an accomplished professional in the music industry, currently serving as the Director of Artist Relation & Marketing at Sony Music Entertainment since April 2022. In this role, Micheline is responsible for creating and launching over ten events annually and consulting with global priority artists, including Christina Aguilera and Jennifer Lopez, along with their management teams. Prior to this, Micheline served as the Associate Director of Artist Relations & Marketing at Sony Music Latin from June 2019 to April 2022, where responsibilities included producing promotional events and leading digital marketing initiatives. Micheline's extensive experience with Sony Music Entertainment spans from October 2002 to July 2019 as a Field Marketing Manager, managing marketing promotions and overseeing special event field marketing. Educational qualifications include four certifications in Integrated Marketing and a Bachelor of Science in Marketing from Fordham University.