Usman Latif

Usman Latif is an accomplished professional in marketing and brand partnerships, currently serving as Senior Manager of Brand Partnerships at Sony Music Entertainment since March 2022, where responsibilities include overseeing digital marketing campaigns and strategic collaborations. As the Founder and Creative Director of arabsoda since January 2023, Usman leverages expertise in branded entertainment and music licensing. Previous roles include Partnership Manager at Wolt, where Usman led market expansion in Frankfurt, and Brand Relations Manager at Gekko Group, where brand partnerships were established across multiple hospitality properties. Additionally, Usman has experience as a Brand Marketing and Creative Consultant, Account Manager at The Radio Group, and in marketing at PepsiCo. Usman holds a Bachelor of Science in Business Management from Kingston University.