Francisco Granados

As Vice President, Creative, Francisco's responsibilities include providing strategic direction for U.S. Latin A&R efforts, signing and discovering new talent, and working closely with Sony Music Publishing's songwriters to further develop their careers and create new, global opportunities for their songs.

Previously, Granados was A&R Director at Warner Music Mexico, Colombia, Peru and the Andean Region, a position he held since 2019. As A&R Director, Francisco was responsible for overseeing the creative process of acclaimed acts including Piso 21, Danny Ocean, Ximena Sariñana, Llane, Juan Pablo Vega, Mario Bautista, LAGOS, Beto Cuevas, and the Latin Grammy award winner for best new artist, Mike Bahia.

Prior to joining Warner, Francisco spent four years as A&R Director at Sony Music Publishing Mexico, where he played a key role in the signings of Julio Ramírez from Reik, Mario Bautista, and the renewals of José Luis Roma, Carlos Rivera, Noel Schajris, and Zoé. He also supported the discovery, signing, and development of the early songwriting careers of Danny Ocean and Keityn. Before beginning his career as an A&R, Francisco spent time as a journalist and radio host.