Jane Søby Pedersen

VP, Performance Marketing & e-commerce at SOUNDBOKS

Jane Søby Pedersen has extensive work experience in the field of digital marketing and e-commerce. Jane currently serves as the Vice President of Performance Marketing & E-commerce at SOUNDBOKS. Prior to this, they were the Global Vice President of E-commerce (including Performance Marketing & BI) at Simple Feast from 2021 to 2022.

From 2019 to 2021, Jane worked as the Global Director of E-commerce (including Digital Marketing) at Aden & Anais, Inc., where they were responsible for the company's digital growth strategies and oversaw an international team, agencies, and developers. Before that, they worked as a Digital Marketing and E-commerce Consultant, providing strategic and marketing consultation for various companies in industries such as start-ups, D2C, jewelry, consumer goods, FMCG, fashion, and art.

From 2017 to 2018, they served as the Director of Digital Marketing (including E-commerce) at NYC Alliance, where they oversaw the global marketing department for four D2C fashion brands and was responsible for all digital marketing and E-commerce revenue generation.

Jane also has experience as the Vice President of Digital Marketing & E-commerce at Suttons & Robertsons, where they led the start-up of the company in the Americas and developed the go-to-market strategy for a British luxury brand. Jane also worked at Swarovski, where they held various roles, including Regional Marketing Manager for the Americas & Digital and Global Project Leader.

Earlier in their career, Jane worked as a Marketing Specialist at Indesit Company, where they were responsible for brand management and marketing across the Scandinavian region, Switzerland, and Austria. Jane also held the role of Vice President of Recruitment at AIESEC and served as the Executive Director at the Danish Chamber of Commerce at the Ministry of Foreign Affairs Denmark.

Throughout their career, Jane has demonstrated expertise in digital marketing strategies, performance marketing, e-commerce, brand development, and international team management.

Jane Søby Pedersen has a diverse education history. In 1997, they began their undergraduate studies at Syddansk Universitet - University of Southern Denmark, where they pursued a Bachelor of Science degree in Modern Language & Business (Cand. Negot). Jane completed their undergraduate studies in 2000.

Following their Bachelor's degree, they enrolled in Copenhagen Business School from 2001 to 2004, where they obtained a Master's Degree in International Marketing & Management.

In 2002, Jane briefly attended the University of the Witwatersrand, where they pursued an MBA in International Relations and Business. Jane'stime at this institution lasted only one year.

Lastly, in 2017 and 2018, they attended General Assembly to focus on Digital Marketing. Although no degree name is provided for this program, it indicates their interest in expanding their knowledge in this field.

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Previous companies

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Timeline

  • VP, Performance Marketing & e-commerce

    May, 2023 - present

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