Steve Asche

Steve Asche's work experience includes various leadership positions in marketing and demand generation. Steve currently serves as the VP Demand Generation at SoundThinking. Prior to this, they held the role of VP Global Digital Marketing at SAP, where they led a 400-person team and contributed significantly to the company's marketing pipeline. Steve also served as the VP Digital and Partner Marketing at SAP. Before joining SAP, Steve worked at Redwood Systems, Meru Networks, Trapeze Networks, Virsa, ActivCard, and 3Com in marketing and channel marketing roles. Overall, Steve has extensive experience in driving demand generation, digital marketing, and channel marketing strategies.

Steve Asche has a Bachelor of Arts degree in Computer Science from the University of California, Berkeley.