Mike Waite

Mike Waite is an experienced marketing executive currently serving as CMO at Sourcescrub since 2021. Previously, Mike held the position of VP Marketing at Zenreach from 2018 to 2020, where Mike launched Walk-Through Marketing to enhance customer acquisition in physical retail locations. Prior roles include VP Marketing at Webdam, where Mike led the company's expansion in Brand Automation, and EVP of Marketing and Product at Market Metrix, focusing on customer experience solutions for the hospitality industry. Mike's career also features senior positions at Firebrick Consulting, MarketTools, Barra Inc., Moonstone, and PowerBar, contributing significant expertise in product marketing, brand strategy, and customer engagement. Mike holds a BS in International Business and Management from California State Polytechnic University-Pomona and a certificate in International Finance and Economics from the University of Copenhagen.