Sarah Groves

Director Of Product Development - Own Brands at Southeastern Grocers

Sarah Groves has a diverse work experience spanning multiple industries. Sarah started their career in 2009 as a General Manager at Smoothie King, where they were responsible for managing staff, purchasing retail items, and maintaining social media accounts. Sarah then worked at Whole Foods Market as a Whole Body Buyer, overseeing the purchasing of supplements, body care, and other products. Sarah also worked as a Healthy Eating & Green Mission Specialist at Whole Foods, conducting store tours, organizing events, and managing social media platforms. Sarah then joined Apple as a Merchandising Specialist and later as a Red Zone Specialist, where they set window displays, educated customers, and conducted workshops. Sarah then moved on to Orangetheory Fitness as a Marketing Director, where they planned community events and fundraisers. In 2016, Sarah joined Southeastern Grocers as a Category Coordinator and later progressed to various roles, including Assistant Category Manager, Category Manager, Senior Category Manager, and Director of Product Development. Sarah'sresponsibilities included overseeing merchandising strategies, marketing, promotions, and supplier partnerships. Sarah also served as a Board Member for The Florida Hemp Council. Overall, Sarah Groves has a strong background in category management, marketing, and merchandising in the retail and health industries.

Sarah Groves has a Bachelor of Science in Converged Communications with a concentration on Public Relations & Corporate Marketing from the University of Central Florida, which they completed from 2014 to 2021. Prior to that, they earned an Associate of Arts (A.A.) in Communication and Media Studies from Florida State College at Jacksonville from 2010 to 2012. Sarah also holds a High School Diploma from Stanton College Preparatory High School, which they obtained from 2004 to 2008. In addition to their formal education, they are also a Prosci® Certified Change Practitioner, certified by Prosci in 2023.

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Orangetheory Fitness logo
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