Jonathan Bass

Jonathan Bass has an extensive background in brand management within the food and beverage industry. Jonathan has worked for various companies such as Pernod Ricard Australia and Frucor Suntory, managing brands like V Energy and international whisky and gin brands. Their current role at SouthTrade International involves overseeing local market strategy for agency brands and craft spirits. Jonathan also took a break to travel on a nine-week West Coast road trip with their wife in 2019. Their educational background includes a Bachelor of Business and Bachelor of Sport and Recreation from Auckland University of Technology.