SouthTrade International
Jonathan Bass has an extensive background in brand management within the food and beverage industry. Jonathan has worked for various companies such as Pernod Ricard Australia and Frucor Suntory, managing brands like V Energy and international whisky and gin brands. Their current role at SouthTrade International involves overseeing local market strategy for agency brands and craft spirits. Jonathan also took a break to travel on a nine-week West Coast road trip with their wife in 2019. Their educational background includes a Bachelor of Business and Bachelor of Sport and Recreation from Auckland University of Technology.
SouthTrade International
SouthTrade International is an entrepreneurial and progressive sales, training, and marketing company. Our primary business objective is to drive long-term success for premium beverage brands across Australia. SouthTrade has a strong distribution and sales network allowing us to reach customers Australia-wide. On the forefront of the industry, SouthTrade prides itself on being an innovator in the training and drinks education space. Southtrade is led by an experienced team that have worked on premium brands globally. With a diversified approach to everyday business and close-knit family culture, SouthTrade is a respected brand building leader in the drinks market. Our Vision- To be Australia’s most influential spirit specialist. Our focus is building great brands through education platforms, memorable experiences and valued partnerships. Southtrade International is an agile, creative and entrepreneurial business; representing some of the world’s most exciting and cutting-edge spirit brands. Our passion is to educate and inspire bars, retailers and consumers with drink solutions that build our businesses.