SouthTrade International
Sean Nicholl is a Sales Director at SouthTrade International since May 2021. Prior to this, Sean held various positions at Brown-Forman from May 2012 to May 2021, including Customer and Digital Marketing Manager, Channel Marketing Manager, National Business Manager, and National Account Manager. Sean also worked as a Sales Manager at Bacardi from April 2007 to May 2012. Sean graduated from the University of Newcastle in 2006 with a Bachelor of Business Administration (B.B.A.) degree, majoring in Business, Management, Marketing, and Related Support Services.
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SouthTrade International
SouthTrade International is an entrepreneurial and progressive sales, training, and marketing company. Our primary business objective is to drive long-term success for premium beverage brands across Australia. SouthTrade has a strong distribution and sales network allowing us to reach customers Australia-wide. On the forefront of the industry, SouthTrade prides itself on being an innovator in the training and drinks education space. Southtrade is led by an experienced team that have worked on premium brands globally. With a diversified approach to everyday business and close-knit family culture, SouthTrade is a respected brand building leader in the drinks market. Our Vision- To be Australia’s most influential spirit specialist. Our focus is building great brands through education platforms, memorable experiences and valued partnerships. Southtrade International is an agile, creative and entrepreneurial business; representing some of the world’s most exciting and cutting-edge spirit brands. Our passion is to educate and inspire bars, retailers and consumers with drink solutions that build our businesses.