Erika B.

Erika B. is a skilled marketing professional with extensive experience across various industries. Currently serving as the Owned Communications Strategist at Southwest Airlines since November 2025, Erika previously held the position of Lifecycle Marketing Specialist at Michaels Stores, where responsibility included developing high-volume email marketing campaigns for the U.S. and Canada. Previous roles encompass Digital Marketing Specialist at KERA, where content strategy was crafted across all channels; Partnerships Manager at AT&T Performing Arts Center, resulting in significant sales growth; and Marketing Manager at Radio UTD, noted for innovative social media strategies and event promotions. Erika holds a Bachelor of Arts in Sociology from The University of Texas at Dallas and an Associate of Arts from Dallas College.