Reid is responsible for Southwest's Corporate Strategy & Innovation and Financial Planning & Analysis Departments. As the leader of Corporate Strategy & Innovation, Reid oversees Southwest's Innovation, Data Science, and Continuous Improvement functions and drives the development and alignment of Southwest's long-term strategy. As the leader of Financial Planning & Analysis, Reid ensures that the Company's business plan and budget remain in line with major company initiatives; evaluates future trends and opportunities; and provides economic and industry analysis.
Reid was Vice President of Corporate Strategy & Innovation at Southwest and also served as a Senior Director in the Financial Planning & Analysis Department, supporting the commercial organization. Prior to joining Southwest, Reid was a Principal in Oliver Wyman's aviation practice, where he advised companies on strategic, commercial, and operational issues.
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