Karilyn Anderson

Group Vice President, Digital Marketing & CRM at SPARC Group LLC

Karilyn Anderson started as a CFO Analyst at Merrill Lynch before transitioning to a career in digital marketing and e-commerce. Karilyn has held various roles at L'Oréal, including Assistant Vice President of Global Digital Marketing & e-Commerce for NYX Professional Makeup. Karilyn also worked at Bliss as the Vice President of Digital, overseeing strategy and sales performance. Currently, Karilyn serves as the Group Vice President of Digital Marketing & CRM at SPARC Group LLC, where Karilyn manages brands like Aéropostale, Brooks Brothers, and Forever 21. Anderson holds an MBA from The Tuck School of Business at Dartmouth and a Bachelor's degree in Accounting from Lehigh University.

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Timeline

  • Group Vice President, Digital Marketing & CRM

    March, 2022 - present

  • Vice President, Digital Marketing & CRM

    February, 2021

  • Vice President, Omnichannel Ecommerce & Growth Marketing

    May, 2020