April Zhong

April Zhong is an accomplished digital marketing professional with extensive experience in SEO and paid media management. Currently serving as the Global SEO Manager at Specialized Bicycle Components since September 2023, April leads the development of a comprehensive SEO strategy for specialized.com. Prior to this role, April excelled as a Senior SEO Analyst at The New York Times, focusing on technical SEO for cooking.nytimes. April's expertise also includes working as a Paid Media Specialist and Search Engine Optimization Specialist at Ayima, where skills in campaign optimization, site migrations, and collaborative work with various teams were finely honed. Earlier experience includes managing digital marketing efforts at TEN: The Enthusiast Network and serving as an actuarial intern at Munich Re, further complemented by teaching skiing and managing social media at Whistler Blackcomb. April holds a degree from The University of British Columbia.