Alicia Orabuena

Alicia Orabuena has a diverse and extensive work experience spanning various industries and roles. Alicia currently holds the position of Vice President - Product Launch Management at Spectrum since December 2021. Prior to this, they served as the Director of Digital Marketing and E-Commerce Platform from April 2020 to December 2021 and as a Senior Manager from October 2018 to April 2020.

Before joining Spectrum, Alicia worked at Spectrum (formerly Time Warner Cable) from December 2014 to April 2020. During their tenure, they held the role of Manager, Sales Systems and Applications. In this role, they achieved significant accomplishments such as automating the sales order process for field sales agents, implementing credit card payment acceptance through the field sales iOS application, and leading the fastest enterprise Einstein Analytics implementation Salesforce had seen at that time. Alicia also successfully transitioned the team from a waterfall software development methodology to a hybrid-agile methodology.

Prior to Spectrum, Alicia was employed at Deloitte as a Consultant from August 2011 to December 2014. Alicia focused on serving clients in the Healthcare/Life Sciences and Technology, Media, and Telecommunications industries, working with major clients such as Blue Cross Blue Shield, Amgen, Allergan, Fox, and T-Mobile.

Alicia's earlier experiences include an internship at Jimenez Consulting Solutions, LLC in 2010, where they worked on a healthcare IT project for AT&T, providing market research and recommendations. Alicia also participated in a student consulting project at Microsoft - Global Foundation Services in 2010, where they analyzed the cloud computing industry and provided recommendations on forecasting demand and industry best practices for Microsoft's Azure Cloud product.

Throughout their career, Alicia has shown strong leadership skills, successfully managing teams, fostering employee development, and creating and maintaining technology strategies and roadmaps. Alicia has also conducted training sessions and demonstrated expertise in software and application enhancements.

Overall, Alicia Orabuena's work experience showcases their ability to drive impactful results and contribute to the growth and success of the organizations they have been a part of.

Alicia Orabuena completed their education at the University of Arizona. Alicia obtained a Bachelor's degree in Music Education from 1999 to 2004, and later pursued a Master's degree in Business Administration and Management Information Systems from 2009 to 2011.