Joan Merriman

Joanie Merriman is a seasoned professional in client insights, currently serving as the Client Insights Senior Manager at SPINS since November 2020, having progressed through roles including Client Insights Manager and Senior Analyst. Previously, Joanie held the position of Customer Success Analyst at Nielsen from July 2018 to November 2020, where responsibilities included interpreting quantitative modeling results to optimize clients' media investments and identifying revenue opportunities. Joanie also worked as a Marketing Effectiveness Analyst at Nielsen, executing regression models to assess marketing efficiency for major CPG companies, earning multiple Nielsen Simply Excellent Awards. Earlier experience includes an internship at Lou Malnati's Pizzeria, focusing on client behavior analysis and media impact research. Joanie holds a Bachelor's degree in Psychology from Miami University, supplemented by studies at Anglo-American University in Prague.