Brandon Metzger

VP, Marketing Analytics at Splash Analytics

Brandon has over 15 years of experience in the database analytics space, focusing primarily on predictive analytics within the home appliance retail and manufacturing industry for clients such as General Electric, Maytag, Whirlpool Corporation, Sears, Lowe’s, and The Home Depot. His expertise includes predictive modeling, forecasting, and multivariate test design and analysis. He is well versed in multiple statistical programming software packages, including SAS, SPSS, and R, among others. While with ACCENT Marketing, he was the 2010 Employee of the Year in their Performance Marketing division for results achieved due to his predictive modeling work. He is also a member of the American Statistical Association.

Brandon graduated Magna Cum Laude from Bellarmine University, in Louisville, KY, with a B.A. in Economics along with minors in Business Administration and Health Care. He also holds a Master’s degree in Applied Statistics from Penn State University.


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Timeline

  • VP, Marketing Analytics

    Current role