Sallie Petfield

VP, Merchandising & Distribution at Spoke London

Sallie Petfield has a strong background in merchandising and distribution. Sallie started their career at Coast Stores in 2005 as a Senior Allocator and later became an Assistant Branch Merchandiser. From 2007 to 2008, they worked as a Menswear Merchandiser at French Connection. In 2008, they joined Charles Tyrwhitt as a Branch/Licensing Merchandiser and stayed there until 2011. Following that, they were a Merchandise Manager at Duchamp London from 2011 to 2012. From 2012 to 2014, they worked as a Merchandiser at French Connection. Sallie then joined Thomas Pink as a Senior Branch Merchandiser from 2014 to 2015, and later as a Channel Merchandising Manager from 2015 to 2017. Most recently, they held various roles at SPOKE, starting as a Merchandiser in 2017, then becoming a Buying and Merchandising Manager in 2018, and finally serving as the Head of Buying and Merchandising until 2021. Sallie currently holds the position of VP Merchandising and Distribution at SPOKE.

Sallie Petfield attended Boroughbridge High School, but their degree or field of study is not specified. Sallie later pursued a BA Hons degree in Fashion Management from the London College of Fashion, University of the Arts London, completing their education between 1999 and 2002.

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Previous companies

Charles Tyrwhitt LLP logo
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  • VP, Merchandising & Distribution

    Current role

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