Spoken Word Communications
Katie Sarantakes Scallan is a seasoned marketing and communications professional with extensive experience in various leadership roles. As Co-Founder and Fractional CMO at Spoken Word Communications since 2013, Katie empowers individuals through media training, crisis communications, and presentation coaching. Recent tenure includes serving as Vice President of Marketing at Perry Homes, where oversight of comprehensive marketing initiatives took place. Previous roles include Chief Marketing & Communications Officer at Houston Dynamo Football Club, where Katie developed marketing strategies and managed communications functions, and Director of Marketing & Corporate Communications at The Friedkin Group, contributing to diverse industries with $13+ billion revenues. Earlier positions at Gulf States Toyota involved senior management of engagement marketing and PR operations, alongside initiating successful partnership strategies. Katie holds a Bachelor of Business Administration in Marketing from Baylor University and completed an Executive Education Program at Texas McCombs School of Business.
This person is not in any teams
This person is not in any offices
Spoken Word Communications
Spoken Word Communications is a Media, Crisis Communications, and Presentations Training company. We teach people techniques to communicate effectively, thus building confidence and credibility, which assures a favorable outcome in any type of interaction involving the spoken word. Communications training is a necessity for any business or individual who must perform in a high-pressure environment. In terms of media interviews, the stakes are obvious. A wrong word here, or a misstatement there, could have a tremendously damaging effect on both the company’s image, as well as its bottom line. Communicating with the public in times of crisis holds the same stakes. Each interaction is critical in putting a caring and compassionate face on the company. As far as presentations go, assuring the audience receives the message you set out to deliver is crucial to delivering an effective presentation, no matter what size the audience. Each training session will center around videotaping participants and then critiquing their performances in front of the group. Videotape is the best tool ever invented for assessing one’s performance, and then providing effective feedback. This feedback will be constructive in nature, pointing out both the positives and negatives of the interaction. Individuals will then be given more opportunities to perform on camera, thus building their confidence and assuring they leave the training knowing “I can do this”. Also included in the training is classroom lecture and the use of public domain video clips to help reinforce training principles.