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Chad T.

Brand Partnerships & Content Director at The Sporting News

Chad T. has a diverse range of work experience, starting with their current role as Brand Partnerships & Content Director at The Sporting News since 2021. Prior to this, they worked at DAZN from 2017 to 2020 as the Brand & Partnerships Director, where they collaborated with sports governing bodies, brands, and agencies. At DAZN, Chad was responsible for various tasks such as content strategy, brand integration, programmatic advertising, and influencer management.

Before joining DAZN, Chad worked at PERFORM from 2015 to 2017, where they held the position of Football & Content Sales Manager. Their role involved sales of content and media to agencies and direct clients, as well as managing partnerships across digital channels for the Football Federation Australia. Additionally, they also handled B2B video player sales to media publishers.

Prior to PERFORM, Chad was associated with Nielsen in various roles. From 2013 to 2015, they served as Associate Director of Business Development, focusing on the Automotive and Finance industries. Chad provided market research solutions and consulting services to clients such as Toyota, Kia, Hyundai, and Macquarie Bank. Chad also worked on developing marketing strategies and maximizing marketing effectiveness for these industries.

At Nielsen, Chad also worked as a Business Development professional from 2011 to 2013, where they helped online publishers and media owners understand audience fragmentation and optimize revenue opportunities. Chad built strong relationships with media and advertising professionals and positioned Nielsen as a thought leader in consumer intelligence.

Chad's career at Nielsen began in 2006, where they started as an Account Manager for online publishers, agencies, and networks. Chad developed lasting relationships with clients, assisted publishers in understanding their online audience, and facilitated successful research projects. Chad also played a significant role in supporting agencies during the rollout of Nielsen's Hybrid audience measurement service.

Before Nielsen, Chad worked at Arnold Australia as a Production Coordinator from 2004 to 2005, and prior to that, they worked as a Client Service Executive at Nielsen//NetRatings from 2005 to 2006.

Overall, Chad T.'s work experience showcases their expertise in brand partnerships, content strategy, sales, and business development across various industries and organizations.

Chad T. completed their BA in Communications with a major in Advertising at Western Sydney University from 2001 to 2004. In 2008, they attended AFA Ad School to specialize in e Marketing Strategy. Additionally, they have completed coursework at Westfields, although the specific details are not provided.

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  • Brand Partnerships & Content Director

    January, 2021 - present

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