Samantha Berry

Samantha Berry has had a diverse work experience in various companies and roles. Samantha is currently working as the Head of Product at Sportradar since August 2023. Prior to this, they worked at BetTech Gaming as the Chief Product Officer from July 2021 to August 2023, and as the Head of Product from August 2018 to July 2021. Before joining BetTech Gaming, Samantha was employed at Zoona as the Lead Product Manager from April 2016 to July 2018 and as the Customer Experience Manager from February 2014 to March 2016. Samantha also held positions at Metropolitan Health Group as a Senior Business Analyst from July 2013 to January 2014, at DVT as a Senior Business Analyst from April 2011 to July 2013, at Direct Axis as a Product Owner from April 2011 to April 2012, at Intec as a Product Owner from January 2010 to April 2011, at City of Cape Town as a Senior Business Analyst from August 2009 to January 2010, at DataCash as a Product Manager from September 2007 to December 2009, as a Business Analyst from May 2007 to September 2007, and as a Developer Team Lead from May 2005 to May 2007, and at Datasmith as a Software Development Consultant from May 2004 to May 2005.

Samantha Berry has a Postgraduate Diploma in Business Administration from the Graduate School of Business - University of Cape Town, obtained in 2010. In 2007, they obtained a Business Analysis Diploma from FTI. Samantha also holds an IT Diploma from WS&L, earned in 2000, with a specialization in IT. In 1997, Samantha completed their BSC Engineering degree at the University of Cape Town. In addition to their formal education, Samantha has obtained the SAFe 5 Practitioner Certification from Scaled Agile, Inc. in March 2020.