John Leeman

John Leeman has a long and varied career in marketing and business consulting. In 2022, they became the Chief Marketing Officer at Innovation Refunds, a financial services and technology leader. Their responsibilities included go to market strategy, brand strategy, promotions development & operations, growth marketing, paid media & measurement, social media (paid and organic), events, partnerships, sales enablement content, CRM and customer experiences with direct revenue growth responsibility. John also took on the role of Strategic Business Consultant at aescape and Strategic Advisor at Iuncta, Inc. that same year. In 2022, they became a Business Transformation Consultant at Sports Innovation Lab, where they helped the world's leading sports organizations identify and understand their fans. In 2017, they became an Investor and Advisor at Myro. In 2020, they were appointed Vice President of Integrated Marketing at PetSmart, where they led a team of 30+ integrated marketing, media, brand strategy, social media and in-store events, visual merchandising, and marketing operations specialists. In 2019, they became the Head of Marketing, B2B Mobile at Samsung Electronics America, where they led a team of integrated marketing, sales-enablement and training, content creation, data management, CRM, media, and eCommerce professionals. From 2013 to 2017, they were the Co-Founder and Managing Director of True Customer Group, a Chief Marketing Officer consultant for B2B Tech, FinTech, Enterprise SaaS Software, Media, and B2C eCom and Retail Companies. In 2011, they became the Chief Marketing Officer at FreshDirect, and in 2010, they were the Managing Director, Global Account Lead at MindShare.

John Leeman obtained a Bachelor of Science in Journalism and Advertising from The University of Kansas. John is also a Certified SCUBA Diving Instructor from PADI.