Sam Lavallee

Sam Lavallee is a seasoned marketing professional with extensive experience in digital marketing, event promotions, and community engagement. Currently serving as a Senior Digital Marketing Manager at Sports Reference, LLC, since January 2022, Sam previously held roles such as Digital Marketing Manager and Business Consultant. Sam's entrepreneurial spirit is showcased through ownership of West Creek Mercantile LLC, which began as a response to racial attacks on the AAPI community during the COVID-19 pandemic, emphasizing handcrafted goods and social responsibility. Notable previous positions include Event Promotions & Marketing Manager at Jobs for the Future (JFF), Manager of Marketing Development for the Worcester Red Sox, and a decade-long tenure with the Boston Red Sox in various marketing roles. Sam holds a Bachelor of Science in Marketing Communications from Emerson College and an MBA from Hult International Business School.