Anika Brown

VP of Marketing at Spring Free EV

Anika Brown is currently the VP of Marketing at Spring Free EV, a position they started in 2023. Prior to that, they were a Member at Hue, a culture and community platform that focuses on amplifying voices and paving paths for Black, Indigenous, and people of color (BIPOC). Anika joined Hue in 2023.

Anika has a strong background in marketing, with experience at Google and Ford Motor Company. At Google, they served as a Product Marketing Manager, leading the strategy for Google's global brand communication platform. Anika also worked as a Sales Strategy Lead & Account Executive, where they developed go-to-market strategies and coached Account Executives to surpass their quotas.

At Ford Motor Company, Anika held several roles, including Chief Marketing Officer & Head of Sales, Product Manager for Fintech & Payments, and Digital Marketing Manager / Shopper Marketing. Anika led global marketing efforts, developed product strategies, and created digital marketing campaigns targeting key audiences.

Earlier in their career, Anika gained experience as a Marketing & Strategy Intern at Ford Motor Company, a Brand Management Intern at Riverbed Technology, and a Digital Marketing Intern at Getable. Anika also worked as an Ecommerce Manager and Assistant to the Vice President of Sales and Marketing at ASSOULINE PUBLISHING.

Anika's first job was as an Assistant Buyer/Sales Associate at African Connection, where they grew from a sales associate position to being involved in merchandise selection and marketing materials. Anika also had a role as a Writer at WIRETAP MAGAZINE.

Overall, Anika Brown has extensive experience in marketing roles, with a focus on brand communication, go-to-market strategies, and digital marketing campaigns. Anika has a proven track record of driving revenue growth and developing strong partnerships.

Anika Brown pursued their education in a determined and focused manner. In 2004, they enrolled at the Academy of Art University, where they earned a Bachelor of Fine Arts (BFA), Cum Laude, with a specialization in Fashion Merchandising. Anika devoted herself to their studies and completed their degree in 2009.

In order to further enhance their knowledge and skills in the business field, Anika Brown decided to pursue a Master of Business Administration (MBA). From 2012 to 2014, they attended the University of Virginia Darden School of Business, where they specialized in Marketing. This program allowed their to expand their understanding of marketing principles and strategies, equipping their for success in the corporate world.

Through their educational journey, Anika Brown demonstrated a passion for both fashion and business, emphasizing their dedication to professional and academic growth.

Links

Previous companies

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Timeline

  • VP of Marketing

    May, 2023 - present