Lena Reinders

Lena Reinders has a solid background in marketing and sales. Lena currently works as a Marketing Manager at Sprinklr, where they collaborate with various customer-facing functions to improve customer experiences. Prior to this, Lena worked as a Digital Marketing Programs Manager at Genesys from 2017 to 2023. Before that, they were a European Marketing Executive at Diligent Corporation, where they executed integrated marketing campaigns, organized events, conducted competitor analysis, and produced marketing assets. Lena also gained experience as a Junior Manager of Sales and Marketing at Julong Europe GmbH and as an Assistant Analyst in Brand Marketing and Digital Market Research at Added Value. Lena completed an internship in Marketing and Sales for BOSS WOMAN at Hugo Boss in 2009.

Lena Reinders has a diverse education history. From 2009 to 2012, they attended Technische Hochschule Nürnberg Georg Simon Ohm, where they earned a Bachelor of Arts (B.A.) degree in Business Administration. In 2011, Lena Reinders participated in an exchange program at The Hong Kong Polytechnic University, studying Fashion Retail Management for a brief period.

In 2012, Lena Reinders pursued further education at The Berlin School of Economics and Law, where they obtained a Master of Arts (M.A. Double Degree) in Chinese-European Economics and Business Studies. Lena completed this program in 2014. Additionally, during the same period (2013-2014), Lena Reinders enrolled in the Southwestern University of Finance and Economics, undertaking a full-time intensive Chinese Language Program.

In 2015, Lena Reinders attended HSB Akademie for an Online Marketing Consultant program, specializing in Strategic Online Marketing.

Lena Reinders has also obtained several certifications. In 2016, they acquired the Meisterkurs Text (German digital copywriting degree) from Texterschmiede Hamburg e.V. Additionally, they obtained an Inbound Certification from HubSpot in April 2016 and an Email Marketing Certification from HubSpot in March 2017.