Ivy Yap

Ivy Yap is a seasoned digital marketing and public relations professional with extensive experience in leading marketing campaigns and enhancing brand presence across various industries. Currently serving as the Digital Marketing Manager at Spritzer Bhd since May 2022, Ivy oversees a team to achieve digital marketing objectives. Prior roles include Public Relations Manager at Lazada, where Ivy developed PR strategies and collaborated with senior management on brand positioning, and as PR and Digital Marketing Lead at Sony Electronics, focusing on corporate communications and market growth. Ivy has also held various PR roles at Aquawalk Sdn. Bhd., One World Treasure Sdn. Bhd., and has gained foundational experience in marketing communications at Crocs. Educational qualifications include a Bachelor's degree in Public Relations and Media from Sheffield Hallam University and a Bachelor's degree in Mass Communication from Tunku Abdul Rahman University.