Paul Nowak

Paul Nowak is a seasoned market research professional currently serving as Senior Manager of Market Research at Sprout Social, Inc., where responsibilities include overseeing a team dedicated to measuring brand perception among various stakeholders. Previously, Paul held positions such as Manager of UX Research and Staff User Researcher at Sprout Social, as well as Senior User Researcher at Johnson Controls, where qualitative and quantitative research initiatives were planned and executed for core product lines. Prior experience includes roles at Advicent Solutions and Michigan State University, where Paul focused on usability testing and taught French courses, respectively. Paul holds a Master of Arts in French Language and Linguistics and a Bachelor of Arts in French Language and Literature, along with Russian Language, from Michigan State University.