Lusine Mkrtchyan

Director, Product Development And Production at SPRUCE INT

Lusine Mkrtchyan is an accomplished professional with extensive experience in product development, marketing, and business management. Currently serving as Director of Product Development and Production at Spruce HANSCOOL MagnLens since February 2020, Lusine oversees the entire product lifecycle, ensuring alignment with company goals and customer needs. As CEO of PremierSource.co since May 2016, Lusine manages all business aspects, involving a team to maintain high product quality. Previously, Lusine led Simply Sporty as CEO from January 2010 to April 2016, focusing on strategic growth and brand representation. Lusine also held marketing and management roles at NBC Universal, Citigroup, Velvet PR, and Ford Motor Company. Lusine holds a B.S. in Marketing from USC Marshall School of Business.

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