Melissa Allen

Melissa Allen is an experienced marketing professional with a strong background in brand management and multi-channel marketing strategies. Currently serving as the Private Label Brand Manager at SRS Distribution Inc., Melissa develops and executes comprehensive marketing campaigns across various platforms to enhance brand visibility and generate leads. Previous roles include Private Label Purchasing Manager and Channel Marketing Manager at SRS Distribution, where Melissa focused on optimizing purchasing orders, aligning marketing plans with B2B KPIs, and measuring campaign ROI. As the Director of Marketing and Communications at North American Insurance Services, Melissa led a corporate branding redesign and maintained consistent messaging. Additional experience includes roles in e-retail and content marketing at EZ-FLO International and web marketing at Armstrong. Melissa holds a Bachelor of Science in Strategic Communication and Media from Slippery Rock University.