Steve Self

Steve Self is currently serving as the Vice President of Sales at St Croix Rods. Prior to this role, Steve held the position of Vice President US Sales at Maurice Sporting Goods where Steve successfully grew the top line revenue by $30M over a 4-year period. With experience as the Vice President Eastern Sales, Steve increased sales revenue by 67% or $22M through various growth strategies. Steve also has a background as the National Sales Manager at South Bend Sporting Goods and Zebco Brands, where Steve demonstrated strong leadership in sales organizations. Steve holds a Bachelor's degree in Marketing from Northern Illinois University.