Yu Xian

Yu Xian is an experienced marketing and operations professional with a diverse background in branding, project management, and design. Currently serving as a Senior Executive at ST Engineering since April 2019, Yu Xian is responsible for planning and marketing initiatives for Smart Utilities & Infrastructure, including highlighting city-scale Smart Water Solutions at major water industry events. Previously, roles included Senior Marketing Executive for AIR⁺, a Singapore innovative mask brand, and Marketing & Operations at kapok, where Yu Xian spearheaded notable events such as the exclusive launch of the Lumio lamp. Early career experience includes positions at Equity Communications Pte Ltd as a designer and as a Senior Graphic Designer at Tilt, where Yu Xian led projects for various high-profile clients. Yu Xian holds a Bachelor's Degree in Marketing from University College Dublin and completed studies at Temasek Polytechnic.