Deborah Chee

Deborah Chee is a seasoned merchandising professional with extensive experience in commercial forecasting and senior merchandising roles. Currently serving as a Commercial Forecaster for St Pierre Groupe since November 2023, Deborah has previously held senior merchandising positions at Frasers Group and ISAWITFIRST.com. During tenure at ISAWITFIRST.com, Deborah contributed to a remarkable 140% increase in average weekly cash sales and improved stock turnover. Earlier experience includes significant roles at ASOS.com and Boohoo Group PLC, where strategic initiatives led to substantial sales growth for multiple brands. Deborah possesses a BSc (HONS) in Business Information Systems from Manchester Metropolitan University.