Atia Sharmin

Atia Sharmin is a Programmatic Strategist at StackAdapt. Prior to joining StackAdapt, Atia was a Senior Account Manager at digitalfarm where they developed social media strategy, planned monthly content calendars, wrote ad copy, paid social ad operations, and created monthly reports for government & corporate accounts. Atia also helped in the digital comms strategy and social live coverage development for the prestigious annual event, The Zayed Award for Human Fraternity, a global independent award recognized by Pope Francis and Grand Imam of Al-Azhar.

Before their time at digitalfarm, Atia was the Campaign & Marketing Operations Manager - India, Middle East & Africa at Daniel Wellington where they planned and executed marketing campaigns for 7 key markets - UAE, KSA, India, South Africa, Turkey, Israel and Morocco. Atia led numerous initiatives to improve cross-functional campaign delivery, resulting in a 150% increase in inbound traffic and 60% YoY sales growth. Additionally, Atia produced one of the brand's most successful campaigns from concept to completion; “Timeless Connections” in celebration of the Ramadan and Eid. The campaign was adapted for 10 global markets that outperformed projected KPIs despite the pandemic-inflicted economic fallout, with 88% increase in year-on-year sales. The campaign also featured limited edition watches that were sold out at 95% capacity.